Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is ...
Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media ...
Creators have been brought onto traditional upfronts within the last year, but it's looking like they're ready for their own show.
Google monopolized online advertising and the remedy is a code of conduct. Seventeen months of post-verdict wrangling brought the industry to this point. Judge Leonie M. Brinkema ruled the online ad ...
The future of Google Ad Manager will be decided in the next 30 days, here's some of the potential outcomes, shaping the ...
Creator pricing is a problem, and everyone is trying to determine the best solution. But one of the biggest hurdles that creators, their agents and the creator marketers looking to work with them face ...
Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, the London-listed agency ...
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing will look at ...
Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect ...
WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...
Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather ...
Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed ...
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