Japanese media giant Toei is making waves with the latest addition to its “Toei Arainami Project” branding campaign: a ...

Branding and brand perception depend on a lot of things, and a company's logo is one of the starting points for what people think of that company. McLaren isn't really hard up for love, but in the ...

McLaren launched a new wordmark that takes inspiration from the shop that Bruce McLaren built his first race car in. The new logo is more understated than the chunky wordmark that has led the brand’s ...

A redesigned wordmark has appeared at the start of a new promotional video for Apple Music Hall, and at the top of the venue’s website. That said, the current version is still being used across the ...

McLaren is embarking on a new era, and is marking the transition with a fresh corporate identity. The company has revealed a streamlined new wordmark which is linked to its founder's heritage and will ...

Chris Bruce has worked in the automotive industry since 2011 and has written thousands of stories about cars, motorsports, and motorcycles in that time. He has written for Autoblog, Autoviva, CarFax, ...

Sept 16 (Reuters) - New Balance has sued French sporting goods company Decathlon in Massachusetts federal court for allegedly violating the sneaker maker's trademark rights in its "N" logo. New ...

Jif just rebranded for the first time in 30 years, and it’s a (rare) example of how to modernize a beloved brand without killing its quirk. The updated branding will appear across all of Jif’s ...

Instagram has a new logo. Well, sort of. The familiar gradient camera icon on your phone isn’t going anywhere. Instead, Instagram has redesigned the handwritten wordmark that appears at the top of the ...

Instagram has a new logo, and I’m not sure how I feel about it. The cursive “Instagram” we’ve seen at the top of the app will no longer be entirely cursive, the Meta-owned social media app’s leader ...

Instagram is getting a new look. On Thursday, Aug. 13, Meta launched a new wordmark, the social media platform's text-only logo. "The wordmark at the top of the app hasn’t changed in 10 years, so it ...

Meta’s Instagram proudly launched a new logo Thursday — its first update in a decade — and the trolling has already begun. “The wordmark at the top of the app hasn’t changed in 10 years, so it was ...