Graham McKenna, CMO at 'advertising operations platform XR Extreme Reach, discusses how the NFL provides season-long media value.

Steve Scebelo and Rob Zepp, the NHLPA's CCO and CIO, respectively, explain the league’s renewed international focus.

Scottish soccer’s SPFL league organizer has launched a new broadcast rights tender concerning the rights to the top-flight premiership from the 2028-29 campaign onwards. The ten ...

Dainton, who also relinquished his role as WTT board director, ended his long-standing involvement in table tennis on May 1 but continued to support the organisation in an advisor ...

Nepal, Singapore, Malaysia, and Hong Kong are also covered by the global cricket body's media rights sales process.

The plan seeks to distribute €3.4 billion to participating teams and generate €648 million in annual commercial revenues.

The deal with Real Madrid is Iren’s first sponsorship in soccer. (Credit: Real Madrid) AI cloud computing firm Iren has agreed its first sponsorship deal in soccer, partnering with Spanish ...

European Broadcast Union members will continue to air iconic events such as the Tour de France, and La Vuelta.

US media giant Disney has struck a new multi-year exclusive rights agreement in the Philippines with prominent mixed martial arts promotion UFC, supporting the expansion of its ES ...

Russians are not currently permitted to take part in International Biathlon Union events, and have been banned since early 2022.

Last year’s Las Vegas Grand Prix was won by Red Bull’s Max Verstappen. (Alex Bierens de Haan/) The organizers of the Las Vegas Grand Prix, from motor racing's iconic Formula 1 (F1), have brought in a ...

Genius will provide data for the platform's NFL game feed, which combines live scores, insights, clips, and news.