NEW YORK – October 22, 2026 – Television viewing cooled off in August following a two-month surge fueled by the FIFA World ...

Discover the insights of the Nielsen Scarborough NBA Fandom Index, revealing where passionate NBA fans are located.

Explore how Polsat captured the top distributor ranking in Poland, showcasing the impact of live sports on viewership.

Nielsen’s The Gauge™ shows traditional TV accounts for 70% of South Korea viewing, while streaming reached 17.8% and ...

Explore the trends in video viewership in Poland for September 2026, with key insights on TV programming and audience ...

NEW YORK — September 16, 2026 — Nielsen today announced significant enhancements to its Streaming Content Ratings (SCR) product, which accelerates data deliveries from a once-weekly reporting cadence ...

New York – August 28, 2023 – Nielsen, a global leader in audience measurement, data, and analytics, today released its 2023 State of Play report outlining new findings on the fast-evolving streaming ...

The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the ...

For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise ...

Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports, where gender-based discrimination is all too common. Recently, we saw a very ...

Eighty-four percent of consumers around the world say they trust word-of-mouth recommendations from friends and family, a form of earned media , above all other sources of advertising, according to a ...