Marketers, creators, and brands descended on midtown Manhattan this week for Advertising Week New York (AWNY), and the ...

Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party ...

Live sports is becoming a bigger part of streaming advertising, but reaching fans is no longer enough. As sports rights ...

Why it matters: A significant share of HCPs (36%) consider sponsored content valuable for learning about new drugs, medical ...

Pause ads meet the viewers at the mid-funnel, where they can deepen the connection a viewer already has with a brand and move ...

As shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve ...

Amazon is on the verge of overtaking Costco as the second-largest US consumer packaged goods (CPG) retailer, with an 8.1% ...

Short-form content can function as a discovery pathway tied to pricing power. Some streamers are already leaning into this ...

Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a ...

The challenge: The soft results come despite the high-profile launch of The Domino, a personal-size pizza designed for ...

As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation.

US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.