HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, ...

For CPG companies, the past six months' disruption has created a more complicated challenge than selling to a cautious ...

Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after ...

As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical ...

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the ...

SHEIN has expanded its Middle East Marketplace with more than 600 sellers now signed up, as the online fashion retailer ...

Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East ...

Drinkit has launched its “Proud to Grow in the UAE” campaign, featuring local artists, UAE-based brands and regional ...

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is ...

Netflix’s ability to sustain double-digit revenue growth will be in focus when it reports earnings, as advertising and price ...

Red Bull has signed UAE cricketer Aayan Afzal Khan, a rising all-rounder who has made more than 75 international appearances ...

Last week I realized: She doesn’t want love letters anymore. She wants a one-night stand. Cheap. Fast. No commitment. Chinese ...