Stop swatching blindly. Discover how to decode your skin and find your closest foundation shade.

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

Have you been buying the same shade of foundation for years? Your skin tone changes more than you think due to sun exposure ...

If I had to choose the most difficult step in any beauty routine, I might be temped to say winged liner, or perhaps getting that second brow to match a perfect first one. However, I know that in many ...

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...

The Looker selects products independently. If you purchase something from our posts, we may earn a small commission. Finding ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

I came late to the cosmetics game, so it's no surprise that I've had a challenging time finding foundation that matches my skin tone. Other than experimenting with lipstick when I was young, I never ...

As a beauty journalist, I'm lucky enough to try a variety of beauty products, cherry-picking the worthy from the waste-of-time. Despite this (not to mention years of wearing makeup), I've never found ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

When you're shopping for foundation, a solid color match needs to take top priority. But we've all made the mistake of picking a foundation that looks great on our cheeks, only to discover that it's a ...