The brand joins WSG's growing portfolio, with plans for international expansion and category diversification.

News that WSG secured the opportunity to acquire Sanctuary was first reported by WWD last March, when WSG was said to be in the process of lining up the money. Sanctuary is profitable within the ...

Brand agency 3Scoops has rebranded the Melbourne Star observation wheel, which reopened on 15 October. The new branding aims ...

Explore the 4 primary brand architecture examples: masterbrand, endorsed, house of brands, and hybrid and learn how naming ...

Hailey Bieber’s Rhode has climbed into the beauty industry’s big leagues, earning a coveted spot among teenagers’ favorite ...

The packaging leader is advancing lower-carbon glass manufacturing through energy-efficiency projects, renewable electricity matching, and circular solutions, 2026 sustainability report ...

The previous seven installments were about my own company. This time, I will write about a case I was involved in from the ...

Executive Director of Marketing and Communications Kerri Garcia discusses the research, stakeholder input and strategic ...

Chagee Holdings  (CHA) is on watch after Jefferies upgraded the milk tea chain stock to a Buy rating after having it set at ...

Independent strategic consultancy The Contenders has unveiled a new brand, website and positioning, reflecting the evolution of the business to have a stronger focus on connecting brand, marketing and ...

Callaway Golf Company has appointed Harry Arnett as Senior Vice President and Chief Brand Officer, bringing back an executive who previously led the company's global brand and marketing organization ...

The visual identity includes an Interlocked logo, refreshed Nevada Wolf logo and innovative Trio system that strengthens ...