The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and ...