The Big 12 has partnered with Principal, marking the financial services company's first conference-wide partnership in ...

BYD has been named a main sponsor of Argentina’s professional football league ( Liga Profesional de Fútbol ), expanding the ...

OPPO India has revealed a new cricket campaign, ‘There’s Always More to Find,’ featuring renowned cricket commentator Harsha ...

Swen has been named as the streaming partner for the 47th World Armwrestling Championship and the 28th World Para ...

Cricket fans can enjoy all the action of the highly anticipated league on JioStar (streaming on JioHotstar, television coverage on Star Network). With the IPL 2026 coming to an end, fans need not be ...

The ICC has initiated the media rights sales process for Bangladesh, Afghanistan, Nepal, Singapore, Malaysia, and Hong Kong for 2027 ...

OBT Sports & Entertainment Pvt. Ltd. has signed reigning World Chess Champion D Gukesh for exclusive commercial ...

ISU has extended its partnership with Two Circles, reinforcing its strategy to expand the commercial potential of its skating ...

DP World has extended its title partnership of the DP World India Championship through 2035, committing to grow professional golf in India.

SUVI, a rising brand in sportswear, athleisure, and lifestyle, has named Indian cricketer Suryansh Shedge as its brand ...

LegaXy has expanded its athlete representation portfolio by signing Abhishek Nain, Sukhjeet Singh, Sushila Chanu and Bichu ...

Cisco has expanded technology partnerships with the Atlanta Hawks, Cleveland Cavaliers and Brooklyn Sports & Entertainment (BSE).