As AI agents reshape how consumers search, compare and buy products, brands must rethink how they stay visible and earn trust ...

Under the slogan This Fragrance Knows No Borders, the initiative uses an unexpected sensory experience to encourage audiences ...

The launch consolidates Stagwell’s AI go-to-market strategy, allowing clients to adopt individual solutions, integrate them ...

The capabilities will allow advertisers to access Netflix’s first-party measurement solutions, including conversion lift, ...

The campaign focuses on barriers to investing, particularly cost and confidence. Barclays research found that low fees and ...

The appointment, announced on 21 October 2026, comes as the company seeks to strengthen its industry profile and support its ...

The initiative responds to research indicating that 55 percent of adults worldwide would go out more often if finding ...

The creative builds on Courvoisier’s historical association with significant cultural gatherings, from the court of Napoleon ...

Our team of creative thinkers, trend watchers, and strategists see brands as characters, each with their own voice, attitude, ...

Fragile consumer sentiment is reshaping spending habits, with people prioritising small, affordable comforts as financial and geopolitical pressures persist, according to a new report from WARC. The ...

The results suggest that the brand’s move to bring restaurant favourites into the home could appeal to shoppers seeking ...

The service debuts across 11 markets, including the US, UK, Canada, Germany, France and Australia, reaching an audience of 50 ...