With ESPN announcing its handshake agreement with the College Football Playoff committee regarding a 24-team playoff ...

The Texas Tech University Health Sciences Center School of Nursing held the ribbon cutting ceremony for a new health center ...

Student ambassadors use social media to tell a story through connecting brands with student life on campus.   With the vast ...

An advertisement created by Novig featuring actress Sydney Sweeney quickly gained widespread attention online. Novig’s commercial shows Sweeney naked repeatedly saying the word "sports" with sports ...

Coming off its first loss of the season, No. 14 Texas Tech women's soccer aims to restart another winning run against No.16 West Virginia University at 7 p.m. Thursday at the John Walker Soccer ...

AI has been a subject that students have debated for years. Whether it’s positive feedback on how it can help with schoolwork ...

Texas Tech volleyball fell to the University of Houston in three sets for its fourth-straight sweep on Sunday at the Fertitta ...

Street Fighter,” directed by Kitao Sakurai, is the most recent attempt at an adaptation of the eponymous fighting game series ...

No. 8 Texas Tech women’s soccer will face No. 22 Brigham Young University as it looks to secure its third straight road win 8 ...

With the increase of social media and digital content consumption, parasocial relationships between individuals and ...

The Matador Mall invited members of the Tech community and alumni to experience a ‘90s themed market. Molly Ramirez, regional ...

Now 364 days removed from its lone regular-season loss to Arizona State University in 2025, No. 10 Texas Tech returned to the ...