While your company’s marketing team focuses on generating more sales leads, it’s up to the sales team to close the deal. It sounds like a straightforward process where both departments play to their ...

A construction worker works on dislodging an old lead line in the basement of a house before his colleague pulls it out using an excavator. Credit: Shahrzad Rasekh / CT Mirror This story is part of CT ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...