During the 2024 election, America experienced a compelling story underpinned by data. Before the election, the likelihood that either party would win was forecast by election polls that projected ...

WEST LAFAYETTE, Ind. — Purdue University is throwing a life preserver to people who feel like they’re drowning in a flood of data that they need to explain in ways designed to captivate, rather than ...

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...

Stories move people—data makes them believable. This course integrates qualitative, quantitative, and critical methods to tackle real community challenges. Students gather evidence through interviews, ...

Organizations can do a lot more with their data if they understand it better than they do. While businesses continue to invest dollars in business intelligence (BI) and analytics tools, they aren't ...

If data storytelling were itself the subject of a story, its main storyline would have begun no more than 20 years ago. But almost as soon as someone purposely set out to tell a data story, an ...

Data storytelling is the process of translating complex data analyses into understandable terms to inform a business decision or action. Data analysis focuses on creating valuable insights from data ...