On is leaning further into its battle with Nike, tapping its former spokesperson.

On September 18, that relationship was officially over, and the World Cup’s all-time leading goal scorer signed with a company that only entered football this year and plans to launch its first ...

The Swiss upstart’s cofounder explains the experiments behind its growth, why Roger Federer became an investor, and how a three-minute robotic shoe hints at what comes next. Over the course of 16 ...