While direct-to-consumer (DTC) is no longer seen as the marketing panacea it once was — especially during the peak pandemic period — the sales channel can still be useful to CPG marketers as part of ...

The traditional chief marketing role is dead. Rising in its place is an expert who combines brand-building with revenue generation. Today's CMO must be a strategic business partner who drives ...

Want to make sense of your data but are struggling to start? Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big ...

The modern business world has become more measurable and data-driven than ever before. As enterprises become more performance- and measurement-oriented, investors and business leaders are prioritizing ...

Opinions expressed by Entrepreneur contributors are their own. In the midst of economic turmoil, CEOs and entrepreneurs are focusing on a bright future. Nearly 75% of leaders surveyed during a joint ...