Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.

LEGO has created a massive World Cup Trophy replica. The unveiling was performed by former World Cup winner Cafu. The ceremony also marked the opening of LEGO's Fan Zone at Rockefeller Center. The USA ...

The LEGO Ideas Cessna 172 set reached its first milestone on February 11, 2026, when it hit 100 supporters. Then, just eight days later, the crowd of people backing the idea had grown to 1,000. The ...

Lego is going big ahead of the World Cup finale. On July 6, the Lego Group and FIFA unveiled a nearly 27-foot-tall World Cup trophy made of more than 1.36 million Lego bricks at Rockefeller Plaza in ...

Now that the competition has moved from group stages to knockout stages, we’re about halfway through the most important sports event in the world, the FIFA World Cup 2026. Yet, new ways of celebrating ...

Let's go, LEGO! AFOLs, show off your fandom of FIFA World Cup (bricks and minifigs style) ahead of bronze final game July 18, 2026, in Miami, Florida.

Scott Brown has garnered millions of views on social media with his newest Lego build. Brown has become nationally recognized for his Lego builds. Two months of planning. An estimated 7,500 total ...

Similar to the Star Wars line, the Lego Pokémon Smart Play collab is split into two kinds of builds. There are all-in-one sets that come with one or more Smart Bricks. There are also Smart ...

A leaked image reveals a cute new LEGO set with some decidedly summery vibes, which is reportedly planned for an August 2026 release.