Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.

LEGO has created a massive World Cup Trophy replica. The unveiling was performed by former World Cup winner Cafu. The ceremony also marked the opening of LEGO's Fan Zone at Rockefeller Center. The USA ...

The Venus de Milo; “Mona Lisa”; 250 skulls on a mirrored wall; a six-metre Tyrannosaurus rex. You can see all this and more at “The Art of the Brick”, a touring exhibition currently in Berlin. It is ...

The LEGO Ideas Cessna 172 set reached its first milestone on February 11, 2026, when it hit 100 supporters. Then, just eight days later, the crowd of people backing the idea had grown to 1,000. The ...

Let's go, LEGO! AFOLs, show off your fandom of FIFA World Cup (bricks and minifigs style) ahead of bronze final game July 18, 2026, in Miami, Florida.

Now that the competition has moved from group stages to knockout stages, we’re about halfway through the most important sports event in the world, the FIFA World Cup 2026. Yet, new ways of celebrating ...

The Sagrada Familia has been under construction for more than 140 years, but Lego's new replica should hopefully prove a little quicker to assemble. Featuring just over 12,000 pieces, it's Lego's ...

Jurassic World remains one of the most popular of the many licenses under the LEGO umbrella. Case in point - The LEGO Group is releasing three new playsets aimed at LEGO collectors of different ages, ...

All the Latest Game Footage and Images from LEGO Worlds LEGO Worlds is an open environment of procedurally-generated Worlds made entirely of LEGO bricks which you can freely manipulate and dynamically ...

Similar to the Star Wars line, the Lego Pokémon Smart Play collab is split into two kinds of builds. There are all-in-one sets that come with one or more Smart Bricks. There are also Smart ...