Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Austin, July 29, 2025 (GLOBE NEWSWIRE) -- Customer Analytics in E-commerce Market Size & Growth Insights: According to the SNS Insider Report, "The Customer Analytics in E-commerce market was valued ...

Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more granular product data. Metrics include new ecommerce calculations. Google Analytics 4 expands ecommerce ...

Below, you’ll find five Google Analytics and Shopify reports that unearth the information you need to increase your conversion rates and sales. Note: Running these reports won’t immediately increase ...

Running an e-commerce business involves more than just selling and marketing products online. It also requires thorough planning, in-depth research, and the right toolset. For example, analytical ...

Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

David Barberá Costarrosa has been dedicated to e-commerce and its ecosystem since 2017. Entrepreneur, Cofounder of Beeping, among others. The whirlwind of e-commerce and its constant evolution poses a ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage -- which products they search for, how they navigate categories and brands, which activity ...

Web analytics no longer requires handing visitor data to a third party. A growing number of platforms now track pageviews, conversions and user behavior without ...