Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy ...

Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that way.

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Advertising agency updates e-commerce research workflow following January 14 platform redesignBrooklyn, New York--(Newsfile Corp. - February 6, 2026) - Advertising agency Clear Ads announced today it ...