Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.

The 2024 Cannes Lions International Festival of Creativity has a new category: humor. “Work entered into this category should use wit and satire to provide amusement and create memorable, ...

When a fitness ad is placed right next to an escalator, or a fast-food billboard about crispy chicken appears in front of a cemetery, the sheer irony can make even the most stoic among us crack a ...

The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more American than this confluence of excess, fun, competition, and celebration ...

Selling a car ain't easy, especially when the competition is so fierce. Which is why car makers have to don their creativity caps to create an ad so shocking or funny, that us punters can't help but ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...