I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Your email models do exactly what you tell them, at scale. Feed them siloed data or the wrong goal, and small mistakes reach ...

Those of us who’ve been in the e-mail industry for a while — and even those who are brand new to the space — recognize the value of an effective e-mail marketing program. Marketers easily can test ...