Claire's is looking to revamp its long-standing ear piercing experience with reformed clinical training, expanded jewelry options and an improved in-store experience. Claire's announced on Aug. 6 how ...

Teen accessories and jewelry retailer Claire’s said its stores will undergo a “glow-up,” one year after it filed for Chapter 11 bankruptcy. The company, which moved from Hoffman Estates to Rosemont ...

Claire's has new uniforms as part of its transformation. Claire's has reimagined its core piercing business, transforming its classic service to reflect modern girls, with everything from upgraded ...

Getting your ears pierced is a rite of passage, and Claire’s—a piercing destination for more than four decades—hopes to expand on that ritual with an updated in-store experience that focuses on ...

For many (including my 46-year-old self), getting your ears pierced at Claire’s is a rite of passage. I visited Claire’s at my local mall as a child and again in my teens for ear piercings, and have ...

“Pierced by Claire’s” is a new visual identity and marketing effort — which includes TV ads and the potential for free earrings. Claire’s is ready to help the next generation get their ears pierced.

If you bloomed into tweenhood in the 1990s and wanted your ears pierced, you probably had it done by a bored college kid at your local Claire’s. Until recently, the old-school mall chain has seemingly ...

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