New York, USA Rose UP ENT today announced continued development of its independent brand strategy under founder Joseph ...

By freeing enzyme-driven chemical reactions from the limitations imposed by cells, exozyme biosolutions eliminate the scaling bottleneck that has hampered commercial success in the synthetic biology ...

The refresh centers on the new brand platform and tagline "Ink Is More Than You Think". It includes comprehensive updates to Custom Ink's visual identity, messaging architecture, digital presence, and ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

The following is reprinted with permission from strategicplanningMD.When was the last time you gave any thought to the platform your hospital’s brand was anchored to? Was the brand platform a ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

For many consumers, shopping for clothes follows a familiar pattern: leaving the house with hope and optimism before facing packed parking lots, messy dressing rooms, crying children and a surfeit a ...

Designer Shoe Warehouse (DSW) today (Sept. 2) launched a new brand positioning, “Let Us Surprise You,” per details shared with Marketing Dive. The effort celebrates the in-store experience, as the ...

These proven tactics separate the platform’s highest earners from the rest.

Columbia Sportswear is embracing grit and humor with a new multiseason ad campaign that arrives nearly a year after the outdoor apparel maker revamped its marketing leadership and agency roster, per ...

YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win ...