It's the silliest time of the year! April Fools' Day is here, and if you haven't planned your funniest jokes and pranks for the occasion, what are you waiting for? Which creature loves April Fools' ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

We’re really still doing this? By Benjamin Hoffman April 1 always seems to begin with social media users reminding everyone that it’s April Fools’ Day. At this point, do we really need a reminder?