It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

Add Yahoo as a preferred source to see more of our stories on Google. If you're not watching for the game or the halftime show, you're probably watching for the ads. Over the past three decades, the ...

The ad for the Macintosh computer — which was seen nationally just once, during the Super Bowl — is considered one of the most memorable commercials ever made. By Richard Sandomir Steve Hayden, an ...

The suits were freaked out. With Super Bowl XVIII less than a week away, "1984," the game commercial for the brand-new Macintosh personal computer made absolutely no sense to them. Worse, there wasn't ...

Steve Hayden, the acclaimed advertising copywriter behind Apple’s iconic “1984” commercial that reshaped the tech-culture dynamic, and who later became vice chairman of Ogilvy, has passed away at 78.

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Last Monday I ran a story on how Apple's "1984" Super Bowl ad was almost canceled. I was the operator who aired it, and it was the last possible break before midnight on Saturday Dec. 31st 1983. I was ...