eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google has released Advanced Analysis, a new tool that the ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google Analytics 360 now offers the ability to create product line sub-properties, custom user roles and large caps on dimensions, audiences and conversion types. The update -- announced Thursday for ...