There’s bought traffic, meaning your standard pay-per-click advertising. There’s also bot traffic — that’s ad fraud. Combatting ad fraud, when it comes to e-commerce, is of the utmost importance. Why ...
Fraud across programmatic media buying and ad serving continues, although industry executives claim they are making efforts to prevent it through automated ad buying. High platform margins hide behind ...
WASHINGTON, Feb. 3, 2026 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), the leading global initiative dedicated to fighting criminal activity and increasing trust in digital advertising, ...
Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look… Elephants, those magnificent behemoths of the wild, ...
Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with ...
Facebook now accounts for the vast majority of scams on social media, according to an explosive new study — and critics claim it’s because Mark Zuckerberg’s tech giant is more focused on making money ...
A sweeping Reuters investigation has put a price tag on Meta’s tolerance for ad fraud: billions of dollars a year. For Rob Leathern, a former Meta executive who led the company’s business integrity ...
White Ops, which sells fraud detection technology, claims it has found the "single most profitable bot operation to date" and is pointing the finger at Russian cyber criminals. Other botnets have cost ...
Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...
Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.