Before social media took over, a whole generation grew up clicking their way through glittery worlds of fashion, makeovers, ...

WNBA Legend Sue Bird speaking at the Barbie-themed WNBA game between the Indiana Fever and Chicago Sky August 30 at Wintrust Arena in Chicago, where Mattel unveiled its new Barbie brand campaign. The ...

Mattel is betting on an indoor water park with Barbie slides and Hot Wheels towers as tariffs squeeze toy profits.

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Mattel has announced a partnership with Rollic, a subsidiary of ...

If you were delighted, amused, and otherwise enraptured by the Barbie movie and you left the theater thinking, “Now I want to play a Barbie video game!” your pink-tinted enthusiasm likely turned ...

Despite the overarching message of the Barbie movie, Barbie herself has faced protracted criticism over the years for the doll’s effects on the self-image of young girls. Barbie hasn’t been evolving ...

Mattel honors tennis legend Serena Williams with a new Barbie Signature doll featuring her 2005 Australian Open look.

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

Add Yahoo as a preferred source to see more of our stories on Google. Kids love their toys, but not every playmate is a willing participant. Just ask this tiny kitten (who looks so much like a puppy), ...